Kashmir Hill

The story of the small tech company that sold facial recognition to law enforcement and ended privacy as we know it—from a star tech reporter at The New York Times.

New York Times tech reporter Kashmir Hill was skeptical when she got a tip about a mysterious app called Clearview AI that claimed it could, with 99 percent accuracy, identify anyone based on just one snapshot of their face. The app could supposedly scan a face and, in just seconds, surface every detail of a person’s online life: their name, social media profiles, friends and family members, home address, and photos that they might not have even known existed. If it was everything it claimed to be, it would be the ultimate surveillance tool, and it would open the door to everything from stalking to totalitarian state control. Could it be true?

In this riveting account, Hill tracks the improbable rise of Clearview AI, helmed by Hoan Ton-That, an Australian computer engineer, and Richard Schwartz, a former Rudy Giuliani advisor, and its astounding collection of billions of faces from the internet. The company was boosted by a cast of controversial characters, including billionaire Donald Trump backer Peter Thiel and conservative provocateur Charles C. Johnson, all of whom seemed eager to release this society-altering technology on the public. Google and Facebook decided that a tool to identify strangers was too radical to release, but Clearview forged ahead, sharing the app with private investors, pitching it to businesses, and offering it to thousands of law enforcement agencies around the world.

Facial recognition technology has been quietly growing more powerful for decades and has already been used in wrongful arrests in the United States. Unregulated, it could expand the reach of policing, as it has in China and Russia, to a terrifying, dystopian level.

Your Face Belongs to Us is a gripping true story about the rise of a technological superpower and an urgent warning that, in the absence of vigilance and government regulation, facial recognition is one of many new technologies that challenge what Supreme Court Justice Louis Brandeis once called “the right to be let alone.”